Wednesday, May 4, 2011

Counterfeit Footwear


With an economy that is still shaky, most people are looking to save a buck or two. We clip coupons, look for special sales, and try to take advantage of new social check in deals. Sometimes we get too caught up in the “deal” to realize what we are getting is not genuine. The shoe industry is not immune. Two of the most counterfeit brands in the footwear industry are UGGS and Birkenstock.
We all know what the word counterfeit means…It means something that is fake or not genuine. If we look at the actual definition of the word we can gain an insight into how to protect ourselves. The Merriam-Webster dictionary defines the word counterfeit as: to imitate or feign especially with intent to deceive. Deceive is the key word here. If we know what to look for in a genuine pair of UGGS or Birkenstocks, or any brand for that matter, we then are less likely to be deceived.
Normally spotting a counterfeit shoe is relatively easy if you are familiar with the genuine version. Things like poor stitching, inferior materials, slightly different designs in the soles, and missing security stickers are usually a dead giveaway that product you are looking at is counterfeit. Another thing that can point to a counterfeit shoe is the price. As the saying goes, “If it is too good to be true, it probably is.” Trust your instincts. If you are not sure go to the brands official website and find an authorized dealer through them.
Below are links to the UGGS and Birkenstock counterfeit pages. You can learn more on how to spot their genuine footwear. They also have a lot of other information that you may find interesting.
UGGS
Birkenstock

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