BOBS stands for Benefiting Others By Shoes. The Skecher BOBS is based off the one-for-one initiative path made popular by TOMS shoes. If you are unfamiliar with this idea, here is how it works. When you buy a pair of shoes the manufacturer then donates a pair of shoes to children in need in a variety of countries. In Skechers case, it is a two-for-one initiative. That means for every pair of BOBS purchased, Skechers will donate two pairs of shoes to children in need through the Soles4Souls charity (read more about Soles4Souls). This initiative is not a new idea by any means. In fact, they have taken alot of critisim about copying TOMS. Regardless of Skechers intention, this is a powerful way to allow the average consumer help put shoes on children's feet around the world. Some of these children may have never owned a pair of shoes in their life.
Help two children receive their, potentially, first pair of shoes by getting a pair of Skechers BOBS today. You can find a pair of BOBS online at RogansShoes.com or at a Rogan's Shoes location near you.
*UPDATE* According to Skechers via Twitter, they have donated their first 1 million pairs of shoes via the BOBS shoe initiative.
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Check out the video about the Skechers BOBS shoes initiative: