Trend Alert: Memory Foam

Saucony Kinvara 4 Running Shoes - Womens Grey Blue Silver

The use of memory foam in shoes is a trend that is sweeping the nation! More and more companies are introducing memory foam into the design of their shoes to increase comfort. Styles that incorporate this feature range from athletic to casual and dress.

The first thing you may think of when you hear of memory foam is beds, but that comfort and support can be felt on your feet now too. Memory foam is designed to imitate walking in wet sand, which is said to provide support and increase circulation.

When cold, memory foam is hard, but when warmed by body heat, it conforms instantly to the shape of your foot while still providing ample support. If you have weakened arches, you may deal with bunions, tendinitis and bone spurs. The support from memory foam can help alleviate the pain and help fight the development of bunions, tendinitis and bone spurs.

While Skechers is definitely one of the major proponents of memory foam, many other companies are beginning to introduce it in their product design as well such as Eastland, Nunn Bush, Saucony, Nike and Dansko.

Skechers Synergy Memory Sole Running Shoes - Womens Pink

We're excited to see what shoes this comforting sole makes it's way into next.